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In 2012, a meta-analysis of online dating research by five U. do not always improve romantic outcomes; indeed, they sometimes undermine such outcomes.” The report continues: “By suggesting that compatibility can be established from a relatively small bank of trait-based information about a person—whether by a matchmaker’s algorithm or by the user’s own glance at a profile— online dating sites may be supporting an ideology of compatibility that decades of scientific research suggests is false.” Still, the now-ubiquitous smartphone promises more of the same—with the addition of GPS technology and social network integration.
S.-based psychologists concluded just the opposite: “The ways online dating sites typically implement [their] services . The search for mates (or the temptation to search for mates) will soon be mobile and transparent, and it will be constant.
Today, online dating sites peddle a radical vision: a new future for love as we know it; a more efficient, more targeted way to meet a compatible mate. Forget about hanging out in bars, or volunteering at community functions, or awkwardly asking friends if their friends are single.
Many of the biggest online sites are marketing themselves not just as places to get a date, but as a place to find a lifelong mate.
The problem is that the scientific jury is still out on whether similarity is, in fact, good for long-term commitment.