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Online dating as a single parent has never been so easy.Single Parent provides a simple, safe and fun atmosphere with all the features you need at your fingertips.Describing her interests as ‘going to the theatre and restaurants, enjoying country walks as long as they feature a tea shop’, she was hopeful she would meet mature, like-minded men who understood the difficulties of bringing up a child alone.
Not only was she 42 and the sole carer of her six-year-old son Will, but her demanding career as an accountant left her with precious little time to socialise.
Nonetheless, she didn’t want to be alone forever, so when she heard about an internet dating site for single parents like herself, she joined without a second thought, Jenny told Channel 4 News in a programme that will be aired tonight.
Worryingly, the practice, while misleading, is perfectly legal.
It is called ‘white-labelling’ and happens when a product produced by one company, such as Global Personals, is rebranded by other companies — in this case dating websites.
‘One, a store manager, had joined a website called Old Flirt. They came from geographical and rock music dating sites. One didn’t even know I had a son, which was the whole point.